Promoting Bitcoin: Unique Space That Most Wouldn’t Expect

Autor: Şelale Malkoçoğlu | Date: 4/10/2025

It’s often said that 'Bitcoin doesn’t need marketing'—and the internet proves it well, almost like a daily feed. Instead of typical ads in the form of 'sell-me-anything-and-everything', the space thrives on organic memes and threads: a grassroots testament to Bitcoin ethos. This isn’t about the artificial promotion of THE TRUMAN SHOW, where desires are manufactured and ads dictate specific behaviours. Bitcoiners don’t just reject the Proof-of-Hype, so typical in a fiat-driven world, they replace it with Proof-of-Work: value emerging not from coercion, but from consensus (i.e., what the community validates as 'genuine and meaningful').

The "Funny Money" Crew

On the other hand, equally common is the twist with memes labeled 'Bitcoin’s Marketing Team', featuring faces like:

🤡 Jerome Powell (Fed Chair), Christine Lagarde (ECB),  Agustín Carstens (BIS chief, CBDC pusher), Janet Yellen (U.S. Treasury Secretary), Jamie Dimon (JPMorgan CEO), Elizabeth Warren (U.S. Senator), and so on.

Sophisticated jokes—appreciated by those who understand their actual impact. After all, what better advertisement for Bitcoin could there be than watching the fiat system degrade in real time?

Why Bring This Up?

First, because I want to remind that Bitcoiners weaponize even simple ideas better than entire Wall Street-hired PR firms. Every "Bitcoin doesn’t need marketing" or "Thanks, Fed for the free promo!" is a clever, almost subversive way of raising topics we should be aware of. Exposing fiat’s failures often speaks louder than directly evangelizing how sound Bitcoin is—and how well it solves problems that keep many non-coiners awake at night.

Second, to credit where it’s due: Bitcoin-only projects and individuals who are actively spreading the word—hard money, real solutions, and the culture itself. But this isn’t "marketing" in the traditional, pushy, profit-at-all-costs sense. Instead, it’s built on:

• Information (no bullshit, just facts)
• Education (orange-pilling, not upselling)
• Community (value, instead of dry PR)
• Creativity (proof-of-mind, not algo-baits)
• Experiences (how-to solutions, not showing off)

And let’s be clear: Earning money isn’t evil—it’s necessary for these projects to survive. What matters is the intention. No one should apologize for creating Bitcoin-themed ads, so long as they’re carrying the meaning, instead of being rooted in hype.

Proof-of-Work: Earning Attention, Not Buying It

The list below (part one) is based on my own preferences, but it was also inspired by Bitcoin FilmFest, which—in its upcoming edition #BFF25, May 22-25—introduced a new block to the program: ‘BFF PoWies: The Show for Bitcoin-Only Advertising.’ A dedicated space for creative expression beyond films, where projects and individuals compete for awards in categories like Grand Prix, Best Visual, and Best Identity—with a $4,500 prize pool to grab.

Anyways, as our small but passionate team dug into this topic, I was really happy to uncover unique video ads, some of which I’m excited to share with you now.

If you know others, tag me (private profile) or 'Bitcoin FilmFest' directly on socials. Feel free to submit your work to the PoWies too (submissions close May 6th).

Without further ado... A space where value is discovered, not packaged in empty promises 📺👇

Bitcoin-Video Ads: Part One.

1/. NEVER LOSE YOUR BITCOIN (Liana), 2/. MAKE A CHANGE, (Wasabi), 3/. THE MOTHER OF ALL BACKUPS (Cryptosteel), 4. FINANCIAL FALLOUT (21 Futures) — creative, funny, dynamic, inspirational.

All four below. Enjoy!

PS. The most effective Bitcoin ads aren't 'typical' campaigns—they're the result of creativity, PoW, and authentic storytelling move hand-in-hand.

BTC Your Mind. Let it Beat.

Şela